Cookie Consent

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. You must accept or reject to continue.

Privacy Notice

Last Updated: 2 December 2025

Mr Appointments Ltd respects your privacy and is committed to protecting your personal data. This privacy notice explains how we collect, use, and safeguard your information when:

  • (i) you visit our website or landing pages, and
  • (ii) you provide your details through forms, advertising, or direct communication.

It also outlines your rights under UK GDPR and how the law protects you.

1. Important Information and Who We Are

Purpose of This Privacy Notice

This privacy notice provides information on how Mr Appointments Ltd collects and processes your personal data, including any data you provide when you:

  • Visit our website or landing pages
  • Submit information via advertising forms (Facebook/Meta, LinkedIn, etc.)
  • Request information, services, or quotes
  • Enter into a contract with us
  • Receive or opt into marketing communications

Our services are not intended for individuals under 18, and we do not knowingly collect data relating to children.

This notice supplements other privacy or fair processing notices and is not intended to override them.

Controller

Mr Appointments Ltd is the controller and responsible for your personal data ("Mr Appointments", "we", "us", "our").

We have appointed a Data Privacy Officer to oversee questions relating to this notice.

Contact Details:

  • Company: Mr Appointments Ltd
  • Data Privacy Officer: Matthew Randall
  • Email: matt@mrappointments.com
  • Postal Address: Wirral, United Kingdom

Right to Complain

You have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

We would appreciate the opportunity to resolve any concerns before you contact the ICO.

Changes to This Notice

This policy was last updated on 2 December 2025. We may update it periodically to reflect changes in our services or legal requirements.

Your Duty to Inform Us of Changes

It is important that the personal data we hold is accurate and current. Please notify us of any changes.

Third-Party Links

Our website may include links to third-party websites, plug-ins, or applications. We are not responsible for their privacy practices.

2. The Data We Collect About You

We may collect, use, store, and transfer various types of personal data, including:

Identity Data

First name, last name, business name.

Contact Data

Email address, phone number, address.

Technical Data

IP address, browser details, time zone, device type, operating system.

Usage Data

Information about how you interact with our website, ads, forms, and services.

Marketing & Communications Data

Your marketing preferences and communication history.

Aggregated Data

We may collect aggregated data for analytics. If aggregated data can identify you, we treat it as personal data.

If You Fail to Provide Personal Data

If we require data to perform a contract and you do not provide it, we may be unable to deliver services.

3. How We Collect Your Personal Data

Direct Interactions

You may provide data by:

  • Filling out forms on our website or landing pages
  • Submitting information via Facebook/Meta or LinkedIn Lead Ads
  • Contacting us via phone, SMS, email, WhatsApp, or other channels

Automated Technologies

We may collect Technical Data using:

  • Cookies
  • Tracking pixels (Meta, Google, TikTok)
  • Analytics tools

Third Parties / Public Sources

We may receive data from:

  • Advertising platforms (Meta, LinkedIn, Google)
  • Analytics providers
  • Public records (Companies House)

4. How We Use Your Personal Data

We will only use your personal data when allowed by law. We process data based on the following legal bases:

1. Consent

  • Placement of non-essential cookies
  • Analytics and marketing pixels
  • SMS/email marketing where legally required

2. Performance of a Contract

When responding to enquiries, delivering services, or entering into agreements.

3. Legitimate Interests

For tasks such as improving services, managing CRM data, or promoting our business.

4. Legal Obligations

Where required to comply with laws and regulations.

Examples of How We Use Data

  • Responding to enquiries
  • Generating and booking appointments
  • Providing quotations
  • Delivering services
  • Sending marketing communications
  • Improving advertising performance and analytics

Opting Out

You may opt out of marketing at any time by:

  • Clicking "unsubscribe" in emails
  • Replying STOP to SMS
  • Telling us directly during communication

We will process opt-outs promptly.

Change of Purpose

We will only use your data for the purpose for which it was collected unless we reasonably consider we need to use it for another related purpose.

5. Disclosures of Your Personal Data

We may share your personal data with trusted third parties ("processors"), including:

Website and Hosting

  • Base44 (website builder)
  • Netlify (hosting & CDN)

CRM & Automation

GoHighLevel (GHL)

SMS/Email Delivery

Twilio / Mailgun (via GHL)

Advertising & Analytics

  • Meta (Facebook/Instagram)
  • Google Analytics / Google Ads
  • TikTok

Professional Services

Lawyers, accountants, insurers, compliance advisers.

Regulators

ICO or other authorities if legally required.

We do not sell or rent your data. All processors must protect your data in compliance with the law.

6. International Transfers

Some providers are based outside the UK/EU (e.g., United States). Where data is transferred internationally, we use:

  • Standard Contractual Clauses (SCCs)
  • Appropriate technical safeguards
  • UK-approved transfer mechanisms

These ensure your data remains protected.

7. Data Security

We use appropriate technical and organisational measures to secure your data, including:

  • Encryption
  • Secure servers
  • Access controls
  • Monitoring systems

In the event of a data breach, we will notify affected individuals and regulators within 72 hours where legally required.

8. Data Retention

We retain data only as long as necessary:

  • Leads & marketing enquiries — Deleted after 24 months of inactivity
  • Client records — Duration of contract + 6 years (legal requirement)
  • Cookie & analytics data — Based on your cookie consent settings

After these periods, data is securely deleted or anonymised.

9. Cookies & Tracking

Our website uses cookies and similar technologies to improve performance and personalise ads.

Types of Cookies Used:

  • Essential Cookies — Required for core functionality.
  • Analytics Cookies — Used for understanding traffic, conversions, and site performance.
  • Marketing Cookies — Used for personalised ads (Meta, Google, TikTok).

Users can manage or withdraw consent at any time via:

  • Our cookie banner
  • "Manage Preferences"
  • Browser settings

We do not load marketing or analytics cookies without explicit consent.

10. Your Legal Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion ("right to be forgotten")
  • Withdraw consent
  • Object to processing (including direct marketing)
  • Request restriction of processing
  • Request data portability

How to Exercise Rights

Email: matt@mrappointments.com

We respond to all requests within 30 days.

11. Glossary

Legitimate Interest

Our business interest in offering services, improving systems, and operating efficiently.

Performance of Contract

Processing necessary to fulfil a service agreement.

Legal Obligation

Processing required to comply with law.

Processors

Third parties who process personal data on our behalf. External processors may include:

  • Website/hosting providers
  • CRM and workflow systems
  • SMS/email providers
  • Analytics and advertising platforms
  • Professional advisers
  • Regulators