Privacy Notice
Last Updated: 2 December 2025
Mr Appointments Ltd respects your privacy and is committed to protecting your personal data. This privacy notice explains how we collect, use, and safeguard your information when:
- (i) you visit our website or landing pages, and
- (ii) you provide your details through forms, advertising, or direct communication.
It also outlines your rights under UK GDPR and how the law protects you.
1. Important Information and Who We Are
Purpose of This Privacy Notice
This privacy notice provides information on how Mr Appointments Ltd collects and processes your personal data, including any data you provide when you:
- Visit our website or landing pages
- Submit information via advertising forms (Facebook/Meta, LinkedIn, etc.)
- Request information, services, or quotes
- Enter into a contract with us
- Receive or opt into marketing communications
Our services are not intended for individuals under 18, and we do not knowingly collect data relating to children.
This notice supplements other privacy or fair processing notices and is not intended to override them.
Controller
Mr Appointments Ltd is the controller and responsible for your personal data ("Mr Appointments", "we", "us", "our").
We have appointed a Data Privacy Officer to oversee questions relating to this notice.
Contact Details:
- Company: Mr Appointments Ltd
- Data Privacy Officer: Matthew Randall
- Email: matt@mrappointments.com
- Postal Address: Wirral, United Kingdom
Right to Complain
You have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.
We would appreciate the opportunity to resolve any concerns before you contact the ICO.
Changes to This Notice
This policy was last updated on 2 December 2025. We may update it periodically to reflect changes in our services or legal requirements.
Your Duty to Inform Us of Changes
It is important that the personal data we hold is accurate and current. Please notify us of any changes.
Third-Party Links
Our website may include links to third-party websites, plug-ins, or applications. We are not responsible for their privacy practices.
2. The Data We Collect About You
We may collect, use, store, and transfer various types of personal data, including:
Identity Data
First name, last name, business name.
Contact Data
Email address, phone number, address.
Technical Data
IP address, browser details, time zone, device type, operating system.
Usage Data
Information about how you interact with our website, ads, forms, and services.
Marketing & Communications Data
Your marketing preferences and communication history.
Aggregated Data
We may collect aggregated data for analytics. If aggregated data can identify you, we treat it as personal data.
If You Fail to Provide Personal Data
If we require data to perform a contract and you do not provide it, we may be unable to deliver services.
3. How We Collect Your Personal Data
Direct Interactions
You may provide data by:
- Filling out forms on our website or landing pages
- Submitting information via Facebook/Meta or LinkedIn Lead Ads
- Contacting us via phone, SMS, email, WhatsApp, or other channels
Automated Technologies
We may collect Technical Data using:
- Cookies
- Tracking pixels (Meta, Google, TikTok)
- Analytics tools
Third Parties / Public Sources
We may receive data from:
- Advertising platforms (Meta, LinkedIn, Google)
- Analytics providers
- Public records (Companies House)
4. How We Use Your Personal Data
We will only use your personal data when allowed by law. We process data based on the following legal bases:
1. Consent
- Placement of non-essential cookies
- Analytics and marketing pixels
- SMS/email marketing where legally required
2. Performance of a Contract
When responding to enquiries, delivering services, or entering into agreements.
3. Legitimate Interests
For tasks such as improving services, managing CRM data, or promoting our business.
4. Legal Obligations
Where required to comply with laws and regulations.
Examples of How We Use Data
- Responding to enquiries
- Generating and booking appointments
- Providing quotations
- Delivering services
- Sending marketing communications
- Improving advertising performance and analytics
Opting Out
You may opt out of marketing at any time by:
- Clicking "unsubscribe" in emails
- Replying STOP to SMS
- Telling us directly during communication
We will process opt-outs promptly.
Change of Purpose
We will only use your data for the purpose for which it was collected unless we reasonably consider we need to use it for another related purpose.
5. Disclosures of Your Personal Data
We may share your personal data with trusted third parties ("processors"), including:
Website and Hosting
- Base44 (website builder)
- Netlify (hosting & CDN)
CRM & Automation
GoHighLevel (GHL)
SMS/Email Delivery
Twilio / Mailgun (via GHL)
Advertising & Analytics
- Meta (Facebook/Instagram)
- Google Analytics / Google Ads
- TikTok
Professional Services
Lawyers, accountants, insurers, compliance advisers.
Regulators
ICO or other authorities if legally required.
We do not sell or rent your data. All processors must protect your data in compliance with the law.
6. International Transfers
Some providers are based outside the UK/EU (e.g., United States). Where data is transferred internationally, we use:
- Standard Contractual Clauses (SCCs)
- Appropriate technical safeguards
- UK-approved transfer mechanisms
These ensure your data remains protected.
7. Data Security
We use appropriate technical and organisational measures to secure your data, including:
- Encryption
- Secure servers
- Access controls
- Monitoring systems
In the event of a data breach, we will notify affected individuals and regulators within 72 hours where legally required.
8. Data Retention
We retain data only as long as necessary:
- Leads & marketing enquiries — Deleted after 24 months of inactivity
- Client records — Duration of contract + 6 years (legal requirement)
- Cookie & analytics data — Based on your cookie consent settings
After these periods, data is securely deleted or anonymised.
9. Cookies & Tracking
Our website uses cookies and similar technologies to improve performance and personalise ads.
Types of Cookies Used:
- Essential Cookies — Required for core functionality.
- Analytics Cookies — Used for understanding traffic, conversions, and site performance.
- Marketing Cookies — Used for personalised ads (Meta, Google, TikTok).
Users can manage or withdraw consent at any time via:
- Our cookie banner
- "Manage Preferences"
- Browser settings
We do not load marketing or analytics cookies without explicit consent.
10. Your Legal Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion ("right to be forgotten")
- Withdraw consent
- Object to processing (including direct marketing)
- Request restriction of processing
- Request data portability
How to Exercise Rights
Email: matt@mrappointments.com
We respond to all requests within 30 days.
11. Glossary
Legitimate Interest
Our business interest in offering services, improving systems, and operating efficiently.
Performance of Contract
Processing necessary to fulfil a service agreement.
Legal Obligation
Processing required to comply with law.
Processors
Third parties who process personal data on our behalf. External processors may include:
- Website/hosting providers
- CRM and workflow systems
- SMS/email providers
- Analytics and advertising platforms
- Professional advisers
- Regulators